The new flagship store of John Frieda Salons is situated to the north of Oxford Street, close to Oxford Circus, London. This large hairdresser’s salon occupies two stories of a 7 storey commercial building within the Harley Street conservation Area which has been recently converted to residential units.
The existing ground floor and lower ground floor have been extensively remodelled by London Atelier. The project involved removal of all former internal partitions and fit out of a printing and reproduction space to enable the new layout. The two levels within the 60ies building were then reconfigured to meet the requirements of the 21 seat hairdresser salon.
London Atelier worked closely with the client team on all aspects of the project and carefully designed every single element of the salon. The project is meticulously detailed and the execution was monitored closely by the Architect’s team.
The result is a sophisticated and beautiful modern salon with industrial features, bespoke metal fixtures and furniture and a new façade on ground floor that gives the shop front a new face and a new lease of life.