Portobello Arcade, Portobello Road, Notting Hill

Retail Arcade, Notting Hill, London

An intervention aimed at increasing the visibility of the retail units at Portobello Arcades. The weekend market brings a large number of traders around the Arcade. This increases the foot-fall but significantly reduces the visibility of the permanent stores inside. London Atelier proposed to create large and visible shop window by opening up the façade in multiple locations and integrated a lighting scheme into the existing panelling of the façade. Considering the location of the building within the Portobello Road conservation area the proposals had to be subtle and sensitive to the existing protected fabric.